My Pure Aesthetics: WordPress, booking & local SEO
A 10+ year Bytelogic client in London: custom WordPress website development with a real-time booking engine (calendar, time slots, staff, locations, and service categories), and ongoing SEO that keeps the clinic visible on page one for high-intent London searches.
Award-winning London aesthetic clinic
My Pure Aesthetics (mypureaesthetics.com) is a medically led aesthetic clinic in London, offering dermal fillers, anti-wrinkle treatments, laser hair removal, vitamin therapy, training programmes, and a wide treatment menu. Ava Farvahari leads the brand with a focus on premium care, transparent pricing, and strong online reputation. Bytelogic has supported this client for more than ten years. The latest engagement was full website development on WordPress: modern design, performance and security hardening, social proof integrations, and an appointment system that scales with multiple services, categories, practitioners, and locations while staying easy for patients to book online.
Convert search traffic into confirmed appointments
- Develop 32+ treatment and content pages with SEO-friendly structure for a competitive London market
- Replace outdated booking flows with a real-time engine: calendar view, date and time slots, email confirmations, and admin control of availability
- Model multiple staff members, clinic locations, services, and service categories so bookings route to the right treatment and practitioner
- Keep the site fast, secure, and mobile-first while embedding Google reviews, Facebook reviews, and Instagram content
- Continue hands-on SEO (technical setup plus ongoing optimisation) so the clinic ranks on page one for priority London keywords
- Deliver secure aftercare PDFs, blog content, WhatsApp contact, and training pages within the agreed development timeline (~25 to 27 working days)
Website development, booking, and SEO
Bytelogic delivered custom WordPress website development with Elementor Pro, a production booking stack, and an SEO programme managed in-house: structure, speed, schema-ready templates, and continuous London local search work.
Website development
- Premium theme and Elementor Pro layouts: homepage, about, gallery, FAQ, price list, blog, training, contact, and full treatment hierarchy
- Mobile-first UI, lazy loading, caching, and image compression for Core Web Vitals
- Wordfence, reCAPTCHA, and malware hardening; Yoast SEO for page-level meta and schema-ready markup
- Live Google and Facebook reviews, Instagram feed embed, contact forms, and WhatsApp floating chat
- SEO-ready blog with categories; secure aftercare document downloads
Real-time appointment engine
- Calendar-based booking: patients pick date and available time slots in real time
- Service categories and individual treatments mapped to bookable services
- Multiple staff members and locations supported in the same scheduling logic
- Email confirmations for patients; admin calendar with manual and automated slot rules
- Online booking and schedule-an-appointment flows integrated into the main menu structure
Stack & integrations
| Layer | Technology | Purpose |
|---|---|---|
| CMS & design | WordPress, premium theme, Elementor Pro | 32+ pages, treatment menus, training and content sections |
| Booking engine | Real-time scheduling (calendar & slots) | Staff, locations, services, categories, confirmations, admin calendar |
| SEO | Yoast SEO + Bytelogic SEO programme | Meta, alt tags, schema-ready layout, ongoing London rankings |
| Social proof | Google Reviews, Facebook Reviews, Instagram embed | Live reputation and feed on site |
| Performance | Caching, lazy load, image compression | Speed optimisation for production |
| Security & hosting | Wordfence, reCAPTCHA, turbo hosting package | Protection and stable production hosting |
Design, build, integrate, then optimise
Delivery followed phased website development: UI/UX for homepage and inner pages (4 to 5 working days), full build (12 to 15 days), then integrations, SEO setup, and testing (5 to 6 days). The site went live after client approval, with 30 days of post-launch support. The longer 10+ year relationship means Bytelogic owns both the technical stack and the search programme, so booking, content, and rankings evolve together.
~25 to 27 days
Development timeline per project scope
32+ pages
Treatments, training, blog, booking flows
30-day support
Included fixes and adjustments at launch
Production clinic site with page-one London visibility
My Pure Aesthetics runs on a fast, secure WordPress site built by Bytelogic, with a real-time booking experience aligned to how the clinic operates: multiple services, staff, and locations, with calendar and slot selection for patients. Combined with Bytelogic's ongoing SEO work, the site competes at the top of Google for London aesthetic searches, turning organic traffic into consultations and confirmed appointments for a client who has trusted Bytelogic for more than a decade.
What the client says
[Add the approved written quote here. The video testimonial from Ava Farvahari plays alongside this section.]
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